Take The Serenic Route
Serene18 is a unique opportunity to experience 18 square miles of Georgia’s water trails and uncommon wildlife.
Art DirectionBrandingCopywritingLogoMarketing CampaignNomenclatureVideographyWebsite
![Serene 18 - Explorer's Guide being tucked into back pocket](https://kruhu.com/wp-content/uploads/2020/07/4P4A7612-scaled.jpg)
To attract paddlers (locally and regionally) to partake in the 18 paddle trail, we were tasked with creating a brand, persona, and successful marketing campaign for Serene18.
![Serene 18 - Paddle Trail Booklet (Betty's Branch)](https://kruhu.com/wp-content/uploads/2020/07/serene.jpg)
![Serene 18 - Take the Scenic Route Sunset Postcard](https://kruhu.com/wp-content/uploads/2020/07/SERENE18-SERENIC-AD.jpg)
![Serene 18 - Paddle Trail Booklet (Augusta Canal)](https://kruhu.com/wp-content/uploads/2020/07/4P4A7461-scaled.jpg)
![Serene 18 - Paddle Trail Booklet (Clarks Hill)](https://kruhu.com/wp-content/uploads/2020/07/4P4A7561-scaled.jpg)
We crafted a brand and multifaceted marketing campaign representing the Serene18 Paddle Trail, while complementing the Columbia County CVB brand.
In the first month of launching, Columbia County saw a 482% increase in website sessions compared to June 2019. And in less than 2 months, over 1,500 passports have been mailed out.
![Serene 18 Five Panel Hat resting on a dock](https://kruhu.com/wp-content/uploads/2020/07/s18-2.jpg)
![Serene 18 Five Panel Hat - Manufacturing Tag](https://kruhu.com/wp-content/uploads/2020/07/s18-1.png)
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