Serene18 is a unique opportunity to experience 18 square miles of Georgia’s water trails and uncommon wildlife.

We needed to create a brand, persona, and successful marketing campaign. This would help attract paddlers (locally and regionally) to partake in the paddle trail.

We crafted a brand and multifaceted marketing campaign representing the Serene18 Paddle Trail, while complementing the Columbia County CVB brand.

In the first month of launching, Columbia County saw a 482% increase in website sessions compared to June 2019. And in less than 2 months, over 1,500 passports have been mailed out.