Serene18 Paddle Trail

Art DirectionBrandingCopywritingLogoMarketing CampaignNomenclatureVideographyWebsite

The Details

Serene18 is a unique opportunity to experience 18 square miles of Georgia’s water trails and uncommon wildlife.

Serene 18 - Paddle Trail Booklet (Betty's Branch)

The Challenge

We needed to create a brand, persona, and successful marketing campaign. This would help attract paddlers (locally and regionally) to partake in the paddle trail.

Serene 18 - Take the Scenic Route Sunset Postcard
Serene 18 - Paddle Trail Booklet (Augusta Canal)
Serene 18 - Paddle Trail Booklet (Clarks Hill)

The Result

We crafted a brand and multifaceted marketing campaign representing the Serene18 Paddle Trail, while complementing the Columbia County CVB brand.

In the first month of launching, Columbia County saw a 482% increase in website sessions compared to June 2019. And in less than 2 months, over 1,500 passports have been mailed out.

Serene 18 Five Panel Hat resting on a dock
Serene 18 Five Panel Hat - Manufacturing Tag
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