Take The Serenic Route
Serene18 is a unique opportunity to experience 18 square miles of Georgia’s water trails and uncommon wildlife.
Art DirectionBrandingCopywritingLogoMarketing CampaignNomenclatureVideographyWebsite
To attract paddlers (locally and regionally) to partake in the 18 paddle trail, we were tasked with creating a brand, persona, and successful marketing campaign for Serene18.
We crafted a brand and multifaceted marketing campaign representing the Serene18 Paddle Trail, while complementing the Columbia County CVB brand.
In the first month of launching, Columbia County saw a 482% increase in website sessions compared to June 2019. And in less than 2 months, over 1,500 passports have been mailed out.