Discovery » Brand » Strategy » Web » Launch
Discovery » Brand » Strategy » Web » Launch
We do things in this order for a reason. With over a decade in the biz, we’ve learned a thing or two on setting your brand up for success.
1. Discovery
We begin our process by meeting with you and asking questions. This helps us understand your target market, goals, hopes,and wildest dreams. This shows us the passion behind the brand; then we become passionate about it too. That’s the secret to great design and successful brand partnerships.
We then begin market analysis and competitive research. From there, we’ll develop the best strategies to achieve your goals.
This process allows us to become partners with the brands we serve — extensions to your team. We value openness, trust, transparency, and willingness. We give those elements and expect them in return.
We do most of our research in this phase, but the learning never stops. We’re always building on the foundation laid here.
2. Brand & Branding
In this step, we’ll hone in on your brand and branding.
Your brand is what your audience sees or thinks of your business or organization as well as the relationship they have with it.
Your branding is your brand PLUS the way you build and maintain the relationship with your audience through brand messaging.
It doesn’t matter whether we’re refining, rebranding, or building your brand from scratch – our solutions are an extension of your brand/ing. Your visual identity and brand messaging need to be solid before moving forward.
In this step, we’ll hone in on your
brandwhat your audience sees or thinks of your business/organization and the relationship they have with it
and brandingyour brand PLUS the way you build and maintain the relationship with your audience through brand messaging
.
It doesn’t matter whether we’re refining, rebranding, or building your brand from scratch – our solutions are an extension of your brand/ing. Your visual identity and brand messaging need to be solid before moving forward.
3. Strategy
Now that the foundation is set, we’ll collaborate with you to determine your brand’s goals. We will continue to analyze your market, target audience, and competition through the lens of your brand’s unique goals. With all this in mind, we’ll develop a comprehensive plan for execution.
At this stage, some marketing firms will exploit your budget by recommending every service they can imagine. We do not. Our approach is laser-focused and no-nonsense. We’ll never try to sell you a service that your brand doesn’t need.
4. Website
Having a quality digital presence is no longer optional. A website is crucial in marketing. It establishes credibility and allows for endless impressions with positive ROI.
We seamlessly integrate your visual identity and brand messaging with interactive magic. Our websites are tailored to your audience and your unique goals. They’re easy to navigate and responsive across all devices. Accessibility and versatility are important in a rapidly changing digital world.
5. Launch
By now we’ve researched, prepped every part of your brand, solidified your strategy, and developed a laser-focused plan for success. So now it’s time for your brand / campaign / website / product to hit the market. Cheers!
But that’s not the end of the road. We don’t stop being your brand partners after we get paid. We’re not only here for other projects you may need; we’re here to watch your brand flourish. We’re in it for the long-haul.
Sound good? Good. Let’s get to work →