Step into the world of Visit Athens – a tourism marketing organization promoting a destination with an undeniable electric buzz filling the air. We’re talking about a city with a famed music scene, authentic small businesses, atmospheric local restaurants, and the inspirational campus of the University of Georgia.
Our mission? Crowd dive headfirst into that buzzing energy and develop a brand that screams “ATHENS” louder than an R.E.M. reunion.

The rebranding process began with the completion of a brand audit and an investigative excursion in the Classic City, where we immersed ourselves in the vibrant culture.
Forging a deeper understanding and connection with the brand, we built the Visit Athens Brand Messaging, which consists of Mission, Vision, Archetype, Tone, Promise, Position, and Core Values.

With the stage set and inspiration overflowing, we got to work on the Visual Identity. The result is a custom typographic love letter from Visit Athens to the essential components of Athens, Georgia: the electrifying music, vibrant arts, to-die-for food and beverage, unique shopping adventures, and sparks of innovation that fuel a kinetic current running through the city’s veins.

We crafted a Visual Brand Guide to aide Visit Athens in navigating their new Visual Identity, and then jumped into creating ads, components, and collateral to propel the “We’re Always Open” campaign forward.
“We’re Always Open,” the new Visit Athens promise, is a beacon of acceptance and connection. The campaigning of this promise ignites visitors with curiosity and the desire to experience the energy and culture of Athens.

Visit Athens is now fully equipped with the necessary tools to promote the thriving, electric, and one-of-a-kind BESTination of Athens, Georgia.