FIELD Botanicals

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The Details

FIELD Botanicals is an indie beauty brand that’s passionate about clean, green, vegan beauty. After a few years of side-hustle success, founder Jennifer Tinsley needed to take her business to the next level.

The Challenge

We needed to revisit every part of the Field Botanicals brand to legitimize her business to potential retailers. This would lay the foundation for a successful product launch, brand relaunch, and store opening.

The Result

We completely overhauled the FIELD brand. This resulted in a beautiful, clean, modern identity and prepared the business for exponential growth and expansion into markets throughout the country.


Since launching, sales have increased by 60% in 2020. You can find FIELD products at Urban Outfitters, American Eagle, Citizen Supply, Neighborhood Goods, Earth Fare, the Grommet, Goodlands Brik+Clik, and more.

“Within 10 minutes of meeting with the team, I knew they understood my brand and my vibe. It feels more like a partnership than a client-customer relationship.”

– Jennifer Tinsley, Founder, FIELD Botanicals

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