The Augusta Entertainment Complex, made up of the Bell Auditorium and the James Brown Arena, approached Kruhu for help with a marketing campaign. On the brink of exciting changes, they were looking to generate interest in upcoming shows and events. This venture quickly evolved into a visual re-brand with a witty campaign along with environmental outfitting of the James Brown Arena.

Kruhu needed to develop a visual brand and marketing campaign that complimented both venues and clearly communicate the overall attitude of the Augusta Entertainment Complex. Once those items were complete, we would design environmental signage for the James Brown Arena that would enhance patrons’ experience in the venue.

An exciting new visual brand and marketing campaign encompassing both venues, as well as immersive and social media-worthy environments in the James Brown Arena paying homage to its namesake, The Godfather of Soul.