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Aiken Regional Medical Centers

Art DirectionCopywritingMarketing CampaignVideography

The Details

Aiken Regional Medical Centers approached Kruhu to produce a video campaign to roll out with their new visual brand. This was the perfect opportunity to pair one of our favorite clients with one of our favorite creative partners – the video dream team: Cineloco.

A man and woman dancing at a wedding
Aiken Regional Medical Centers GIF - A couple talking on the couch, a group of bicycle enthusiasts
A woman and her infant buying produce at a farmer's market
A man walking into a hangar with his plane behind him
Aiken Regional Medical Centers GIF - A family in a swimming pool, a father and son golfing
A couple expressing happiness reading a document together
A man timing a race horse at the tracks
Aiken Regional Medical Centers GIF - A man timing a horse's speed, an elderly couple in rocking chairs on their porch
A couple with their dog, jeep, and kayaks

The Challenge

We needed to tell the story of what it means to be an ‘Aikenite’ – and the role that Aiken Regional Medical Centers plays in serving the Aiken County community.

The Result

The video campaign rolled out to the public at an event hosted by Aiken Center for the Arts. After a wonderful reception, the commercial began airing on television and radio. We received overwhelmingly positive feedback from the community, Marketing Director, and CEO of Aiken Regional.

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