Your Home. Your Healthcare.
Aiken Regional Medical Centers approached us to produce a video campaign to roll out with their new visual brand. This was the perfect opportunity to pair one of our favorite clients with one of our favorite creative partners – the video dream team: Cineloco.
Art DirectionCopywritingMarketing CampaignVideography
We needed to tell the story of what it means to be an ‘Aikenite’ – and the role that Aiken Regional Medical Centers plays in serving the Aiken County community.
![A man and woman dancing at a wedding](https://kruhu.com/wp-content/uploads/2020/07/ARMC_Brand-2236.jpg)
![Aiken Regional Medical Centers GIF - A couple talking on the couch, a group of bicycle enthusiasts](https://kruhu.com/wp-content/uploads/2020/07/ezgif-4-048e00c5c6ff.gif)
![A woman and her infant buying produce at a farmer's market](https://kruhu.com/wp-content/uploads/2020/07/ARMC_Brand-0010-2.jpg)
![A man walking into a hangar with his plane behind him](https://kruhu.com/wp-content/uploads/2020/07/ARMC_Brand-6410.jpg)
![Aiken Regional Medical Centers GIF - A family in a swimming pool, a father and son golfing](https://kruhu.com/wp-content/uploads/2020/07/ezgif-4-bc5709b408da.gif)
![A couple expressing happiness reading a document together](https://kruhu.com/wp-content/uploads/2020/07/ARMC_Brand_Shoot_Day6-0568.jpg)
![A man timing a race horse at the tracks](https://kruhu.com/wp-content/uploads/2020/07/ARMC_Brand-0726.jpg)
![Aiken Regional Medical Centers GIF - A man timing a horse's speed, an elderly couple in rocking chairs on their porch](https://kruhu.com/wp-content/uploads/2020/07/ezgif-4-a061390d21f6.gif)
![A couple with their dog, jeep, and kayaks](https://kruhu.com/wp-content/uploads/2020/07/ARMC_Brand-2437.jpg)
The video campaign rolled out to the public at an event hosted by Aiken Center for the Arts. After a wonderful reception, the commercial began airing on television and radio. We received overwhelmingly positive feedback from the community, Marketing Director, and CEO of Aiken Regional.
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